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If the winner of Cannes in 2004 with the film Fahrenheit 9 / 11, the American Michael Moore, had managed to re-elect George Bush not four more years as president of the United States, perhaps we would be in the presence of unchecked power in the relationship between politics, media and society . And yet, the "Great Communicator", the actor Ronald Reagan, ruled for eight years as the world's superpower, and Arnold Schwarzenegger, today one of the important people of science fiction film, a region that governs itself is one of the world's largest economies, California.

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media trends in contemporary cinema

Summary. The text develops an overview of contemporary cinema. The starting point is the Hollywood film which is confronted with independent and national cinemas, particularly the Mexican , to find differences and similarities. Also refers to the central role of new technologies and global markets in the future of cinema.

Match: Castellanos Cerda, Vicente (2006). "Trends in contemporary cinema." Revista Digital Universitaria. UNAM. Mexico.

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Six codes in search for meaning: Considerations on the semiotic

Summary. This text works a hypothesis formulated by Christian Metz, but not developed, about six codes that form the underlying structures of meaning of cinema. This is to elucidate the potential pathways of film semiotics in order to understand no language joints languages \u200b\u200band / or audio visual media. To achieve this, we propose a change in perspective: analysis tool for messaging, semiotics is reconsidered as a study of communication sciences because the contributions of this new approach are conceptual and analytical prosemiótica in a less naive about the issues of human cognition and their relationship with systems of meaning beyond the natural language.

Match: Castellanos Cerda, Vicente (2005). "Six codes in search of meaning: considerations on film semiotics," in MARTELL, RIZO, VEGA (COORDS). Media policy and regional development in Latin America (Volume 1). AMIC - UACM. Mexico.

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